Tesla(US:TSLA) Nan Fang Du Shi Bao·2025-07-01 12:46Core Viewpoint - Tesla has increased the prices of its Model 3 and Model Y vehicles, diverging from the prevailing trend of price reductions in the market [2][3]. Group 1: Price Adjustments - On July 1, Tesla raised the price of the Model 3 Long Range AWD by 10,000 yuan, bringing the new price to 285,500 yuan, while the Model Y Long Range AWD price remains unchanged at 313,500 yuan [2]. - This is not the first price increase for Tesla in China; in 2023, the company raised prices four times in a single month [3]. Group 2: Vehicle Upgrades - The new versions of Model 3 and Model Y feature improved battery packs, enhancing the CLTC range to 753 kilometers for Model 3 and 750 kilometers for Model Y [2]. - The acceleration for Model 3 has improved to 3.8 seconds per 100 kilometers, achieved through a software package rather than hardware changes [2]. Group 3: Market Position and Competition - Despite the price increase, Tesla faces intense competition, with a reported 15% year-on-year decline in wholesale sales in May, marking eight consecutive months of sales decline [4]. - Competitors like Xiaomi have launched new models that directly compete with Tesla's offerings, with significant initial demand for the Xiaomi YU7 model [4].