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Can OppFi's Customer-Centric Approach Boost Its Market Position?
OppFi OppFi (US:OPFI) ZACKS·2025-07-01 14:20

Core Insights - OppFi's customer-centric approach differentiates it in the alternative lending market, focusing on customer experience, trust, and financial inclusion [1] - The bank-partner model targets consumers with FICO scores below 650, expanding access to credit for underserved populations [2] - Advanced AI and machine learning have improved OppFi's auto-approval rate to 79% in Q1 2025, up from 73% the previous year, enhancing the application process [3] - Customer satisfaction is reflected in a 4.7/5.0-star rating on Trustpilot and an A+ rating from the Better Business Bureau, indicating strong credibility [4] - OppFi's Net Promoter Score (NPS) of 78 shows a loyal customer base willing to advocate for the brand, contributing to its reputation [5] - The U.S. alternative lending market is projected to grow at a CAGR of 25.4% from 2025 to 2030, positioning OppFi favorably for market share capture [6] Financial Performance - OppFi's stock has increased by 297.4% over the past year, outperforming competitors like PayPal (28.6% increase) and Paysafe (-26.8% decrease), while the industry overall has risen by 28.1% [7] - The company trades at a forward price-to-earnings ratio of 10.62, significantly lower than the industry average of 22.84, and compared to PayPal's 13.86 and Paysafe's 4.95 [10] - The Zacks Consensus Estimate for OppFi's earnings in 2025 is $2.38 per share, indicating an 11.2% year-over-year growth [12]