永辉超市沈北华强城店调改开业 品质升级引领零售创新

Core Insights - Yonghui Supermarket has reopened its Shenyang Shenbei Huqiang City store after 40 days of renovation, marking the second store in Shenyang to adopt the "Pang Donglai" model, increasing the total number of renovated stores nationwide to 124 [1] Product Upgrade - The renovation involved a significant product overhaul, with nearly 10,000 items replaced, including the addition of around 3,000 trendy products, achieving a new product introduction rate of nearly 30% [3] - The fresh food section features a variety of national specialties, including organic vegetables from Yunnan, dried apricots from Xinjiang, Australian beef, and king crabs, while also highlighting local Northeast flavors [3] - The bakery and deli sections saw a notable increase in fresh food offerings from 9% to over 24%, with signature products like the "Durian Layer Cake" made from high-quality Malaysian durian [3] Space Innovation - The store layout has been redesigned to enhance the shopping experience, featuring a more open space and a modern aesthetic with a dark gray color scheme and focused lighting [5] - The shopping aisles have been widened to allow for easier navigation, accommodating shopping carts without obstruction [5] Service Enhancements - Customer service improvements include the addition of convenience features such as height and blood pressure measurement devices, handwashing stations, drinking water, and microwaves [6] - The meat and poultry counters offer customized cutting services to enhance customer convenience [6] Quality Control - The store implements strict freshness standards, including the "468 principle" for cut fruits, ensuring that products are sold within specific time frames to maintain quality [7] - Yonghui conducts rigorous supplier and product audits, including testing for sugar content in fruits and freshness in meat products, rejecting any non-compliant items [8] Talent Empowerment - The renovation has led to an increase in staff numbers and an average salary increase of approximately 20%, along with enhanced employee benefits such as paid vacation and improved facilities [9] - The company aims to transform frontline employees from traditional "service providers" to "retail craftsmen" through systematic upgrades [9] Significant Results - Since the opening of the first renovated store in Shenyang, daily sales have increased by over 150% and daily foot traffic by over 70% [11] - The new store targets family customers seeking quality living, leveraging the strong consumer potential of the Huqiang City business district [11] - Yonghui plans to complete renovations of 300 stores by the Spring Festival of 2026, aiming to reshape the consumer experience with a focus on retail craftsmanship [11]