传统日化也能爆发增长？参半CEO尹阔演讲：植入科技基因是关键

Core Insights - The speech by Yin Kuo at the Summer Davos Forum highlighted the transformation of the oral care industry through technology, emphasizing the need for traditional sectors to adapt to modern consumer demands and technological advancements [1][3]. Group 1: Industry Transformation - The oral care sector has been operating under a traditional development model, with product lifecycles extending up to 30 years, which is no longer sustainable in the current information-rich environment [1]. - Yin Kuo's company, Canban, achieved remarkable growth by entering the toothpaste market in 2022 and quickly becoming the top online seller within three years, showcasing the potential for rapid success through technological integration [1][3]. Group 2: Technological Integration - Three key technological principles were identified for traditional consumer industries: 1. Establishing a rapid product iteration mechanism to respond to market demands, breaking away from the traditional quarterly product launch cycle [3]. 2. Creating a quantifiable value expression system that translates product benefits into perceivable metrics, such as "99% antibacterial rate" and "pH value 5.5," moving away from reliance on emotional marketing [3]. 3. Restructuring organizational frameworks to enhance agility, exemplified by Canban's team structure where half of the workforce focuses on content creation, allowing for efficient management of numerous sales terminals [3]. Group 3: Company Background and Innovations - Yin Kuo's background in smart hardware has influenced Canban's technological approach, which is reflected in their product offerings that utilize food-grade zeolite instead of traditional abrasives, enhancing particle fineness by 300% [5]. - Canban has also innovated in flavor profiles, introducing 12 customized flavors that resonate with Gen Z consumers, contributing to the popularity of "toothpaste blind boxes" [5]. - In digital marketing, Canban has established a "content-to-conversion" ecosystem, collaborating with over 200 KOLs, achieving a conversion rate of 35%-55% on Douyin, significantly higher than the industry average of 10%-15% [5].