
Core Viewpoint - The recent resignation of Zhang Liandong as chairman of Yanghe Co., following the earlier departure of director Yang Weiguo, indicates significant leadership changes within the company, which may impact its strategic direction and performance [2][5]. Group 1: Leadership Changes - Zhang Liandong submitted his resignation due to work adjustments, stepping down from multiple roles including chairman and director of the board [2]. - Zhang's tenure included initiatives like the "dual famous liquor strategy" and the development of a multi-brand matrix, which aimed to enhance brand positioning and product structure [3]. - The company has not yet announced a successor for the chairman position, indicating ongoing uncertainty in leadership [4][5]. Group 2: Performance and Challenges - Yanghe's financial performance has shown a declining trend, with revenue figures for 2021-2024 being 253.5 billion, 301.05 billion, 331.26 billion, and 288.76 billion respectively, reflecting a growth rate decrease from 20.14% to -12.83% [3]. - Net profit figures for the same period were 75.08 billion, 93.78 billion, 100.16 billion, and 66.73 billion, with growth rates dropping from 0.34% to -33.37% [3]. - Industry experts attribute the declining performance to structural issues within the company's distribution network and insufficient brand rejuvenation efforts [4]. Group 3: Future Outlook - The challenges faced by Yanghe, including brand vitality, profit transparency, inventory pressure, and the need for marketing transformation, have been highlighted by Zhang during his tenure [4]. - The upcoming leadership transition presents an opportunity for new strategies to address these challenges and drive growth [5].