Meta adds business voice calling to WhatsApp, explores AI-powered product reccomendations

Core Insights - WhatsApp is enhancing its business suite with new AI features, including voice call capabilities for large businesses and AI-powered product recommendations [1][2][7] Group 1: AI Features and Business Capabilities - Large businesses will soon be able to use voice calls to interact with customers via WhatsApp, a feature currently available to small business accounts [3] - The introduction of AI-enabled voice agents will allow companies to manage customer service through platforms like Vapi, ElevenLabs, Coval, or Phonic [4] - An AI-powered chat-based customer support feature is being expanded to more merchants in Mexico, enhancing customer outreach [7] Group 2: Business Impact and Revenue Generation - WhatsApp Business has over 200 million monthly users and is a significant revenue driver for Meta through click-to-WhatsApp ads and messaging features [2] - While WhatsApp currently does not charge for its AI features, there is potential for monetization once these features achieve scale [2] - The rollout of AI features is expected to enhance user engagement and could lead to increased revenue opportunities for businesses using the platform [8]