


Group 1 - The Moroccan automotive market is transitioning towards electric vehicles (EVs) due to the arrival of Tesla, influx of Chinese brands, and the rise of hybrid vehicles, but faces challenges related to infrastructure and logistics maturity [1] - Currently, Morocco has approximately 1,500 charging stations, with only 10% being DC fast chargers, while most are AC chargers that take 4 to 8 hours to charge [1] - The Moroccan government offers VAT exemptions for EV sales but has not introduced purchase subsidies or other direct financial incentives, making EVs less affordable for average households [1] Group 2 - Chinese automotive brands, previously viewed as technologically inferior, are reshaping their image in Morocco with companies like BYD, Geely, and Changan offering competitive hybrid and electric products [2] - The demand for new vehicles in Morocco is growing, with new vehicle registrations expected to increase by 36% by May 2025 compared to the previous year, driven by a booming tourism sector [2] - Despite the growth in new vehicle registrations, traditional fuel vehicles still dominate the market, accounting for approximately 75% of the total [2]