Here's Why Sales & Marketing Spend is Pivotal for Coinbase

Key Takeaways COIN increased 2024 S&M spend 97% to $654M, boosting MTUs, assets, and trading volume significantly. Q1 2025 S&M hit $247M, driving a 17% rise in transaction revenues and lifting subscription income. Management sees Q2 2025 S&M between $215M and $315M, reinforcing its value-accretive growth strategy.Coinbase Global’s (COIN) sales and marketing (S&M) spend is driving brand credibility, user acquisition and deeper customer engagement. In 2024, Coinbase nearly doubled its S&M spend to $654 mill ...