“苏超”燃爆镇江！盐城市民“免费游” 引爆全市文旅消费

Group 1 - The core idea of the article highlights the successful integration of sports events and tourism, leading to significant increases in consumer spending in Zhenjiang during the "Soochow Super League" match [1][3] - Zhenjiang's "free travel" policy attracted nearly 10,000 citizens from Yancheng, with 2,730 visiting A-level tourist attractions, marking a 126.56% increase compared to the previous weekend [3][5] - The total number of visitors to Zhenjiang's A-level tourist attractions reached 201,900, with consumer spending amounting to 60.883 million yuan, reflecting growth of 30.1% and 26.94% respectively from the previous weekend [3][5] Group 2 - The "free travel" initiative resulted in a 46.94% increase in external visitors compared to the previous weekend, and a 17.38% increase year-on-year, with total consumption through UnionPay channels reaching 101 million yuan [5] - Zhenjiang has created multiple cultural and tourism consumption clusters, integrating live broadcasts of matches with dining discounts and local markets, effectively promoting the synergy between sports and tourism [12][15] - The "Passion 'Soochow Super League' Carnival" at Suning Plaza featured live match broadcasts, interactive experiences, and creative markets, attracting over 61,000 visitors and generating sales exceeding 3.5 million yuan, showcasing the successful fusion of sports and commerce [15] Group 3 - Nighttime tourism activities in Zhenjiang, such as the "Soochow Night" and bonfire parties, contributed to increased nighttime consumer spending, with various attractions offering free entry for students during the summer [17]