现象级IP是如何炼成的（纵横）

Group 1 - The core viewpoint of the article emphasizes that the success of cultural and sports IPs like the "Open June" art exhibition and the "Su Super" football league is driven by innovation, public participation, and effective use of social media for viral marketing [1][2][3] - The "Open June" exhibition has seen a significant increase in popularity, with daily appointment slots of 30,000 being fully booked, indicating strong public interest and engagement [1][2] - The "Su Super" football league has expanded its sponsorship from 6 to 19 companies, showcasing its growing commercial appeal and the ability to attract external tourism, with a reported 191% week-on-week increase in tourism orders in Changzhou during the event [2] Group 2 - The article highlights the importance of local cultural identity and innovation in creating successful IPs, suggesting that regions should leverage their unique cultural resources and audience needs rather than simply replicating successful models from other areas [2] - The ongoing innovation in the "Open June" exhibition, which has evolved over 20 years, is cited as a key factor in maintaining its relevance and appeal, as it continuously adapts to contemporary trends and public interests [1][2] - The article warns against the mechanical imitation of successful events, stressing that each region's cultural foundation and audience demographics must be considered to avoid failure [2]