3 6 Ke·2025-07-01 23:46Core Viewpoint - The rampant issue of piracy in the film and television industry has not been fundamentally resolved, leading to over 20 billion yuan in annual losses, severely impacting the industry's business model [1][2][4]. Group 1: Impact of Piracy - The phenomenon of "broadcasting equals piracy" and "no one is spared" highlights the severity of the piracy issue, affecting both popular and niche productions [2][4]. - The annual loss to the industry due to piracy exceeds 20 billion yuan, which damages the interests of producers and copyright holders, and undermines the creative enthusiasm and investment in the industry [2][4][8]. - The production cycle for film and television projects can take 5 to 8 years, with significant investments, making it untenable for creators to have their works distributed without authorization [1][4]. Group 2: Challenges in Copyright Protection - The current legal framework is inadequate for addressing copyright infringement on internet platforms, necessitating further improvement to meet the needs of copyright protection in the digital age [7][12]. - Platforms like cloud storage, search engines, and short video sites are identified as major areas for piracy, with ineffective controls allowing for rapid dissemination of pirated content [4][7]. - The low cost and high returns of piracy, coupled with minimal punitive consequences, create a significant imbalance favoring infringers over legitimate content creators [5][8]. Group 3: Industry Response and Solutions - The industry is calling for collaborative efforts to strengthen copyright governance and build a healthy ecosystem for the film and television industry [2][12]. - Initiatives like the "Sword Network 2025" aim to enhance copyright protection for audiovisual works and combat illegal distribution and sales [13]. - Successful cases of copyright enforcement, such as significant penalties awarded in international courts, serve as a deterrent and highlight the commercial value of domestic film and television works [12][11]. Group 4: Long-term Strategies - Raising public awareness about copyright protection is essential to reduce the consumption of pirated content and foster a culture of respect for intellectual property [18][19]. - The industry must continue to engage in a sustained battle against piracy, requiring collective efforts from all stakeholders to establish a healthier and more orderly film and television ecosystem [18][19].