阅文独家战略投资毛绒潮玩品牌“超级元气工厂”
Core Insights - The prominent plush toy brand "Super Vitality Factory" has opened exclusive strategic investment to the Reading Group, acquiring a 10% stake in the company as the sole external investor [1] - This investment marks the first publicly disclosed fundraising case from a mainstream investment institution in the domestic vertical plush toy industry [1] - The parent company of Super Vitality Factory, Hangzhou Lecheng Brand Management Co., Ltd., operates in the plush toy industry and has its own manufacturing facilities, providing one-stop plush product solutions for international events, global IPs, and leading domestic brands [1]