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研判2025!中国水果罐头行业产业链、市场规模、进出口及发展前景展望:内销动力不足,行业出海势头强劲[图]

Industry Overview - The canned fruit industry in China is experiencing steady growth, projected to reach approximately 10.3 billion yuan by 2024, driven by increasing consumer demand and expansion into overseas markets [1][8] - Canned fruits are processed from fresh fruits through various methods to extend shelf life, and they include a variety of products such as pineapple, citrus, pear, cherry, peach, lychee, longan, water chestnut, and mixed fruit [1][4] Current Industry Status - China's per capita consumption of canned fruits is only 1 kg, significantly lower than the 90 kg in the US, 50 kg in Western Europe, and 23 kg in Japan, indicating a large market potential [6] - The market size for canned fruits in China decreased from 10.08 billion yuan in 2017 to 9.18 billion yuan in 2021, but rebounded to 9.497 billion yuan in 2022 due to increased home stocking demand [8] Import and Export - In 2024, China's canned fruit exports reached 640,900 tons, a year-on-year increase of 12%, with a total export value of 822 million USD, up 5% [10] - The main export products include canned oranges, peaches, pears, lychees, cherries, pineapples, longans, and mixed fruit, with canned oranges accounting for 41% of total exports [12] Competitive Landscape - The canned fruit industry has low entry barriers with over 3,000 companies, predominantly small to medium-sized enterprises, leading to a fragmented market [16] - Major players include traditional food manufacturers and emerging snack brands, with top companies in the fruit and vegetable processing market being Zhenxin, Huanlejia, Linjiapuzi, Xiduo, and Zhenpengda [18][19] Development Trends - The market is expected to grow amid fluctuations, driven by both export and domestic demand, with a projected total export volume of 2.8507 million tons for canned fruits in 2024 [23] - There is a noticeable trend towards product innovation and health-oriented offerings, with companies introducing low-sugar, additive-free, and functional products to meet consumer health demands [24] - The competitive landscape is evolving, with leading companies leveraging brand strength, technology, and distribution channels to increase market share, while smaller firms may face challenges due to rising labor costs and environmental regulations [25]