Core Insights - The report from the China Index Academy outlines the performance of real estate companies in Xi'an for the first half of 2025, highlighting the competitive landscape and market trends [1]. Sales Performance - Poly Developments secured the top position in Xi'an's real estate sales with a revenue of 6.54 billion yuan and a sales area of 386,000 m² [2][4]. - China Railway Construction Real Estate and Greentown followed, achieving sales of 6.08 billion yuan (326,000 m²) and 5.83 billion yuan (332,000 m²) respectively [5][6]. - Despite strong performances, leading companies like Poly, China Railway, and Greentown experienced a decline in sales compared to the same period last year [5][7]. - The total sales performance of the top 10 real estate companies in Xi'an reached 40.15 billion yuan, while the top 20 companies totaled 55.34 billion yuan, indicating a contraction in the overall market compared to 56.8 billion yuan and 71.35 billion yuan in 2024 [8][9]. Land Acquisition - Greentown led land acquisitions in Xi'an with an investment of 4.59 billion yuan for approximately 450,000 m², followed by Poly Developments with 2.72 billion yuan for 349,000 m² [12][13]. - The land acquisition landscape shifted significantly from 2024, with local companies like Shaanxi Construction and Xi'an Urban Investment absent from the top rankings, replaced by national firms [11][12]. Top Projects - The top-selling residential projects in Xi'an for the first half of 2025 were led by China Merchants' Xi'an Xi with sales of 2.53 billion yuan, followed by Jinmao's Puyi Dongfang at 1.97 billion yuan and Poly's Tianjun at 1.8 billion yuan [15][17]. - High-tech zones, Qujiang, and port areas emerged as key hotspots in Xi'an's real estate market, with multiple projects from leading brands making the sales leaderboard [18]. Market Outlook - The report indicates a competitive environment with established brands maintaining strong positions while local players like Gaoke Real Estate are making notable gains, suggesting a dynamic market landscape moving into the second half of 2025 [9][10].