瑞幸咖啡美国首开两店

Core Insights - Luckin Coffee has initiated trial operations for two PICK UP stores in Manhattan, New York, strategically located in Midtown and near Washington Square Park, which are key areas in Manhattan [1] - The company views the U.S. as a significant strategic market for its global expansion, given its status as the largest coffee consumption market with a rich coffee culture [3] - As of the first quarter of 2025, Luckin Coffee's total global store count reached 24,097, with 1,757 new stores opened in the first quarter, and the gross merchandise volume (GMV) surpassed 10.4 billion RMB [4] Company Strategy - The CEO of Luckin Coffee emphasized the importance of product innovation, digital operations, and a quality global supply chain to provide diverse coffee options and fresh consumer experiences in the U.S. market [3] - The company has made localized adjustments and innovations for the U.S. market, including the introduction of smart equipment for quick drink customization and integration of local payment methods like Apple Pay and PayPal [3] Marketing and Product Offering - Luckin Coffee is offering various promotional activities, such as new user discounts and chances to win "free coffee for a year" through app downloads and social media engagement [3] - The menu in U.S. stores combines classic and innovative elements, featuring traditional American coffee options alongside popular drinks from China, such as the Velvet Latte and new flavor cold brews [3]