中国越野音浪渐强，212再启新程

Core Viewpoint - The event "乐野之日 CRUMP FEST" showcased the 212 off-road vehicle's brand rejuvenation and its commitment to youth culture and Chinese off-road heritage through music and vehicle upgrades [1][7]. Group 1: Event Highlights - The event featured performances by renowned artists such as 任贤齐, 崔健, and 吴克群, attracting thousands of fans and off-road enthusiasts [1][3]. - The unique combination of off-road vehicle aesthetics and music created a cultural space that broke traditional automotive marketing stereotypes [3][7]. Group 2: Brand Strategy - 212 off-road vehicle emphasizes a youthful spirit, stating that being young is not just about age but also about passion and exploration [3][7]. - The brand has undergone a transformation over the past year, evolving from a single model to an independent brand, focusing on product, technology, and platform advancements [10][11]. Group 3: Product Launch - The upgraded T01 检阅官 was unveiled, featuring five major upgrades including visual refresh, interior enhancements, and improved off-road capabilities [8][10]. - The new model includes four new color options and additional features such as heated steering wheels and ventilated seats, aiming to meet the evolving demands of off-road enthusiasts [10]. Group 4: Market Expansion - 212 off-road vehicle has successfully entered over 60 international markets, with domestic and international delivery ratios approaching 1:1 [10]. - The brand plans to expand its product line to include three-door off-road models and hardcore pickup trucks, catering to both traditional fuel and hybrid power systems [10][11].