Apple(US:AAPL) Huan Qiu Wang·2025-07-02 02:52Core Viewpoint - Apple has recently obtained a patent for "Immersive Virtual Display Systems for Mitigating Motion Sickness in Moving Vehicles," which aims to address motion sickness experienced by passengers using VR headsets in moving vehicles [1][3]. Group 1: Technology and Application - The patented technology dynamically adjusts the virtual display to synchronize with vehicle motion, potentially enhancing the user experience in Apple's Vision Pro mixed reality device [1][3]. - This technology is compatible with both "fully enclosed VR headsets" and "transparent AR/VR mixed devices," indicating its applicability in immersive and spatial computing scenarios [3]. Group 2: Competitive Advantage - Compared to competitors, Apple's solution is seen as a significant advancement; Meta's "motion smoothing" feature only blurs images, while Sony's PSVR2 lacks vehicle motion optimization [3]. - The patent is regarded as a standard technology for next-generation VR headsets, positioning Apple favorably in the market [3]. Group 3: Market Context and Sales Performance - Since its launch in June 2024, Vision Pro has faced challenges with high pricing (starting at $3,499) and limited application scenarios, leading to lower-than-expected sales [4]. - Data from Morgan Stanley indicates that only 280,000 units of Vision Pro were shipped in Q1 2025, significantly below Apple's initial target of 8 million units for the year [4]. - Analysts suggest that the motion sickness solution could be a "game-changer" for improving sales performance [4].