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白酒、邮票、红木家具,多个行业遇冷,专家:年轻人不和你玩了!
Sou Hu Cai Jing·2025-07-02 05:08

Core Insights - The consumption patterns of young people are significantly changing the market landscape in China, leading to a decline in traditional industries such as liquor, art, and high-end furniture [1][5]. Group 1: Alcohol Industry - The consumption of liquor, particularly Baijiu, has seen a drastic decline among young adults, with the percentage of those in their 20s consuming it dropping to below 10% by 2020, down from previous years [3]. - Baijiu production has decreased by nearly 30% year-on-year, affecting even leading companies like Moutai [3][11]. Group 2: Art and Collectibles - The art auction market has shrunk by over 50%, with participation from individuals in their 20s falling below 10% [5]. - Collectibles such as stamps have become less appealing, now primarily enjoyed by older generations [5]. Group 3: High-End Furniture - High-end furniture, particularly rosewood, is struggling due to its high price and bulkiness, leading to significant sales declines and inventory buildup [5]. - Young consumers prefer simpler, more lightweight options over traditional luxury items [5]. Group 4: Overall Consumer Behavior - Young consumers are increasingly prioritizing immediate needs over luxury items, showing reluctance to take on debt for housing or invest in high-end goods [7]. - There is a shift towards valuing tangible, practical experiences over status symbols, with a preference for fast-moving consumer goods [9][11].