流量是有时间性的

Core Viewpoint - The article emphasizes that in the content industry, attracting attention is more important than past successes, as platforms prioritize current engagement over historical performance [4][5][6]. Group 1: Platform Dynamics - Platforms function as systems for redistributing attention rather than preserving value for creators [8]. - The audience's attention is limited, and platforms aim to maximize engagement by showcasing content that captures attention effectively [9][10]. - The distribution weight of content is determined by its ability to attract current attention, not by the creator's past success [12][13][14]. Group 2: Nature of Traffic - Traffic should not be viewed as an asset that accumulates over time; instead, it is a momentary transaction that resets after each engagement [15][16]. - Platforms do not reward past popularity with additional traffic; they focus on whether current recommendations will yield greater returns [17][18]. Group 3: Creator Opportunities - The increasing difficulty in content creation indicates that platforms are in greater need of fresh content and innovative engagement methods [19]. - Creators can achieve sudden success by producing content that aligns with current platform needs, regardless of their previous performance [20][21]. - The emergence of viral content often correlates with its timely relevance and ability to address current audience needs [22][24]. Group 4: Evolving Audience Preferences - Audience fatigue from high-saturation content has led to a shift towards more subdued and emotionally resonant formats, such as low-saturation vlogs and emotional podcasts [24][36]. - The ability to create unique perspectives and narratives remains irreplaceable, as competition ultimately revolves around generating current attention [37][38]. - Creators should focus on becoming relevant at the right moment, rather than dwelling on past successes or current lows [39][40][41].