茶饮店跨界卖“菜”一杯难求成新宠 解码“以茶会友”具象化“新”表达

Core Viewpoint - The tea beverage market is experiencing a surge in demand for green vegetables like kale and bitter melon, leading to increased prices and new opportunities for growers [1][4]. Group 1: Market Trends - The tea beverage market is incorporating more vegetable ingredients, with kale becoming a popular choice among consumers [1]. - The market's growth has led to a significant increase in the planting and harvesting of kale, with a farm in Shandong producing over 8,000 tons annually [3]. - Major tea brands are directly partnering with farms to secure supplies, indicating a shift towards more integrated supply chains [4]. Group 2: Agricultural Innovations - To meet rising demand, local farms are enhancing their planting techniques, focusing on mechanization and standardization to improve quality and yield [5]. - In Yunnan, smart farming systems are being utilized for precise management of soil and resources, showcasing advancements in agricultural technology [7]. Group 3: Industry Development - The booming tea beverage market is fostering the growth of related industries, including packaging and equipment manufacturing, with a production capacity of around 20 million sets annually [8]. - The establishment of a tea beverage industrial park in Henan has attracted over 20 related enterprises, creating more than 4,000 jobs [10]. Group 4: International Expansion - Chinese tea brands are rapidly expanding in Southeast Asia, with significant growth in countries like Indonesia, Vietnam, and Malaysia [10][12]. - A Chinese milk tea brand in Indonesia has opened over 2,000 stores since its entry four years ago, reflecting the strong demand for these products [12]. - The successful entry of Chinese tea brands into international markets highlights the cultural appeal of tea and its role in enhancing China's soft power [19].