2025年AI产品用户需求调研报告系列之：AI产品的用户类型细分与画像分

Core Insights - The report indicates a high demand for AI products, with 96% of users willing to use generative AI products, highlighting a significant market penetration [15][18][26] - Users exhibit a strong understanding of AI's value in their industries, with 74.5% recognizing its importance, particularly in sectors like food and beverage, healthcare, and retail [21][25] - The report identifies four user segments based on their interaction with AI products: AI Tool Users (38%), AI Assistant Users (48%), AI Native Users (12%), and AI Creation Users (2%) [2][42] User Demand and Preferences - A substantial 47.5% of users are very willing to use AI products, while 51.2% are willing, with a preference for independent AI applications, conversational AI assistants, and multimodal interaction platforms [22][26] - The average user completes 37.7% of their work tasks using AI, with 78% of users in the AI production phase, indicating a reliance on AI as a tool or assistant [27][36] - Users are willing to pay for AI products, with 72.5% expressing a willingness to pay, and the optimal price point identified as 3000 yuan per year, within a range of 500 to 20,000 yuan [34][37] User Demographics and Characteristics - The user base is evenly split between genders, with a predominance of users from the post-90s generation, and a higher concentration of users with advanced degrees [3][19] - The majority of users are from first- and second-tier cities, with Guangdong, Shanghai, and Beijing having the highest representation [3][19] Usage Patterns and Scenarios - The primary usage scenarios for AI products include work-related tasks (57.8%) and personal life (42.2%), indicating a balanced application of AI in both professional and personal contexts [15][18] - Users express a desire to enhance efficiency in four key areas: searching, writing, utilizing, and learning, with significant interest in improving communication and health management through AI [28][29] Market Trends and Future Outlook - The report suggests a growing consensus on the value of AI across various industries, which is expected to drive further adoption and integration of AI technologies [25][37] - As AI technology continues to evolve, the report anticipates a shift in the division of labor between humans and AI, potentially redefining job roles and responsibilities in the workplace [31][36]