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Core Viewpoint - The phenomenon known as "American Shan Hai Jing" has emerged as a viral cultural trend, characterized by absurd and humorous AI-generated content that resonates globally, particularly among younger audiences [5][18][24]. Group 1: Cultural Phenomenon - The "American Shan Hai Jing" is a product of AI advancements, particularly following the release of OpenAI's Sora model, which sparked a wave of creative content generation [5][24]. - This trend features bizarre characters and narratives, often incorporating elements from daily life, and has gained traction on platforms like TikTok and YouTube [7][11]. - The term "brain rot" has become associated with this content, reflecting a cultural commentary on the effects of consuming low-quality media [7][18]. Group 2: Market Impact - The popularity of "American Shan Hai Jing" has led to a surge in mobile game downloads, with titles incorporating these absurd characters seeing significant increases in user engagement [28][30]. - For instance, the game "Merge Fellas" experienced a jump from over 30,000 downloads in April to 8.73 million in May after integrating these characters [28]. - Game developers are leveraging this trend by creating simple, addictive games that align with the absurdity and humor of the "American Shan Hai Jing" [30][25]. Group 3: Cross-Cultural Exchange - The success of this cultural phenomenon highlights the increasing cross-cultural exchange facilitated by social media, allowing for the rapid spread of trends across different regions [24][22]. - The universal appeal of "brain rot" culture reflects a shared desire for light-hearted entertainment amidst societal pressures, transcending cultural boundaries [22][18]. - The phenomenon also illustrates how cultural symbols from various regions can be blended to create content that resonates widely, enhancing its global reach [33][24].