Group 1 - The core point of the article is that Yuewen Group has strategically invested in the domestic plush toy brand "Super Vitality Factory," acquiring a 10% stake, marking the first case of mainstream investment in the vertical plush toy industry in China [1] - "Super Vitality Factory" is part of Hangzhou Lecheng Brand Management Co., Ltd., which recently underwent a shareholding change, with the previous sole shareholder, Cheng Han, exiting and three new partners entering with respective stakes of 70%, 20%, and 10% [1][2][3] - The company specializes in innovative plush toys using composite materials, including plush blind boxes and premium plush figures, and has successfully identified the trend of plush toys becoming trendy collectibles [4] Group 2 - Yuewen Group plans to collaborate closely with "Super Vitality Factory" on original toy IP development, aiming to launch new product lines in the second half of the year [4] - Yuewen's derivative product business has shown strong growth, with a projected GMV of over 500 million yuan in 2024, driven by popular IPs such as "The King's Avatar" and "Celebrating More Than a Century" [5] - The investment in "Super Vitality Factory" is expected to enhance Yuewen Group's competitiveness in the upstream and downstream of the trendy toy market, aligning with its focus on IP commercialization [16]
LABUBU大火后，阅文集团也在加码毛绒潮玩