黑龙江鹤岗：小串烧烤节点燃夜经济，引擎 “美食+文旅”奏响消费升级交响曲

Core Insights - The third Hegang Small Skewers Barbecue Festival and the third Qingdao Beer Festival have ignited consumer vitality in Hegang, creating a vibrant night economy centered around food, entertainment, and shopping [1][2] Group 1: Event Highlights - The festival features a 200-meter food corridor and immersive experiences such as rock performances and fireworks, enhancing the sensory enjoyment of the night economy [2] - The event attracted nearly 10,000 visitors, showcasing the appeal of Hegang's unique culinary offerings, particularly the small skewers paired with beer [2][3] Group 2: Night Economy Development - Various districts in Hegang are contributing to a collaborative night economy, with unique cultural and culinary experiences, such as Hanfu experiences and themed night markets [3] - The food street in Gongnong District saw a 35% year-on-year increase in dining consumption, driven by local food stalls and promotional vouchers [3] Group 3: Policy and Economic Impact - The local government is promoting tourism and cultural integration by issuing one million yuan in consumption vouchers and developing core products like boat tours and camping [5] - The combination of unique dining and leisure activities has attracted over 100,000 visitors from surrounding cities during the Dragon Boat Festival [5] Group 4: Transformation of Night Economy - Hegang's night economy is evolving from traditional dining to a model that includes cultural experiences and consumption upgrades, enhancing the overall nightlife [10] - The integration of food, entertainment, and cultural activities is seen as a new driver for high-quality regional economic development [10]