士国燕窝（Scotch）荣获CIC灼识市场地位确认证书

Industry Overview - The instant bird's nest market in Thailand is experiencing significant growth, driven by consumer demand for convenient health supplements and increased health awareness [2] - Thailand's favorable natural environment, particularly in the southern region, contributes to the high quality of bird's nests produced [2] Market Dynamics - The market features a diverse competitive landscape, including both high-end luxury brands and affordable products [2] - Sales channels for instant bird's nests have expanded beyond traditional specialty stores and Chinese medicine shops to include modern supermarkets, convenience stores, and online platforms [2] Consumer Trends - There is a growing consumer preference for instant bird's nests due to their convenience and perceived health benefits, such as beauty enhancement and immune system support [2] - Brands are innovating in packaging, flavor combinations, and product quality to meet evolving consumer needs [2] Company Spotlight: Scotch Bird's Nest - Scotch Bird's Nest has maintained its position as the top seller in Thailand's instant bird's nest market for three consecutive years (2022-2024) [3] - The brand sources its raw materials from premium bird's nest regions, specifically harvesting rare golden wild cave nests, which constitute only 3% of global production [3] Product Quality and Innovation - Scotch Bird's Nest employs a meticulous 12-step processing method and slow-cooking at 121 degrees to preserve nutritional value and ensure product safety [4] - The brand has introduced unique flavors such as xylitol, manuka honey, vitamin B, and lavender to cater to specific consumer needs, including those seeking low-sugar options and energy supplements [4] Market Expansion - High-quality overseas brands like Scotch are accelerating their entry into the Chinese market through cross-border e-commerce and high-end retail channels [6] - Scotch aims to strengthen its market position in Thailand while providing premium health products to Chinese consumers [6] Research and Validation - CIC Research has conducted extensive studies on the Thai instant bird's nest industry, confirming Scotch's leading market position based on sales data from 2022 to 2024 [6]