特别策划丨刘向东：以优化消费环境为抓手 完善扩大消费长效机制

Core Viewpoint - The primary focus is on enhancing consumer confidence and optimizing the consumption environment to transform China into a major consumer economy, supported by government policies and actions aimed at boosting domestic demand [1][3]. Group 1: Optimizing the Consumption Environment - Improving the consumption environment is crucial for enhancing consumer confidence and willingness to spend, which directly impacts economic growth and stability [4][6]. - Key strategies include strengthening consumer rights protection, enhancing regulatory enforcement, and creating a fair and safe consumption environment [5][6]. - The establishment of a long-term mechanism for consumption requires foundational systems for quality standards, credit constraints, and consumer rights protection [5][21]. Group 2: Addressing Consumer Pain Points - Current consumer pain points include high costs of rights protection, particularly in areas like cross-border e-commerce and pre-paid consumption, which need to be addressed to improve consumer experience [5][9]. - Issues such as counterfeit goods, inadequate after-sales service, and lack of transparency in product information remain prevalent, necessitating a focus on optimizing the consumption environment [5][9]. Group 3: Ensuring Fair Competition - The consumption market faces challenges such as unfair competition and market saturation, which can be mitigated by enhancing regulatory oversight and ensuring equal competition among market participants [6][9]. - Optimizing the consumption environment will encourage businesses to prioritize product and service quality, thereby improving the overall supply structure [6][9]. Group 4: Supporting Measures for Consumption Environment Improvement - Continuous improvement of the consumption environment requires the enhancement of supporting measures, including infrastructure, financial payment methods, and statistical monitoring [11][12]. - Development of urban and rural consumption infrastructure, leveraging new technologies like big data and AI, is essential for creating modern commercial spaces [11][12]. - Strengthening financial services and payment systems to cater to diverse consumer groups will enhance the overall consumer experience [12][13]. Group 5: Policy Coordination for Consumption Promotion - Coordinated policies across finance, taxation, and investment are necessary to effectively stimulate consumption and create a supportive policy framework [13][20]. - Initiatives such as fiscal subsidies and loan interest discounts can be employed to expand consumer demand [13][20]. - Enhancing the statistical monitoring system for consumption will help in understanding consumer behavior and improving policy effectiveness [13][20].