Zhong Guo Jing Ying Bao·2025-07-02 11:53Group 1 - The land auction market has shown a structural recovery in the first half of the year, driven by central and state-owned enterprises, with high premium land parcels frequently appearing in core cities like Beijing, Shanghai, Hangzhou, and Chengdu [1][2] - Despite the active land market, the sales side has shown a marginal decline, with the top 100 real estate companies experiencing a sales drop of over 10% year-on-year, indicating a need for further policy support [1][4] - The total land acquisition amount for key real estate companies increased by 33.3% year-on-year, reaching 506.55 billion yuan in the first half of 2025, with state-owned enterprises dominating the top ten land acquirers [2][3] Group 2 - The sales performance of the top 100 real estate companies showed a decline of 10.8% year-on-year, with June sales dropping by 22.8% compared to the previous year, indicating a worsening trend [4][5] - The sales contribution from second-tier cities decreased by 6.8 percentage points, while first-tier cities saw a significant increase in contribution rate by 9 percentage points to 40% [5][6] - The market is expected to continue facing pressure in the second half of the year, with a need for stronger policy support to improve sales performance [6]