“北京礼物”全球文创大赛启动，首设“国际礼物”赛道

Group 1 - The "Beijing Gift" Global Cultural and Creative Competition was officially launched on July 2, 2025, featuring two main tracks: physical products and design, with a new "International Gift" category aimed at global participants [1] - The competition will run from now until August 31, focusing on six categories: Ancient Capital Imprint, Red Cultural Creation, Sci-tech Integration, Fashion Trends, Scene Innovation, and International Gifts [1] - Winning entries will not only become official "Beijing Gifts" but also have the opportunity to apply for a maximum of 1 million yuan in new consumption reward funds [1] Group 2 - At the launch event, 12 enterprises introduced 12 new summer products under the "Beijing Gift" initiative, showcasing creative transformations of cultural artifacts into consumer goods [2] - Notable products include refrigerator magnets inspired by Ming Dynasty crowns, jewelry reflecting Peking opera, and scented pen sets based on classic literature, highlighting the blend of culture and modern design [2] - The "Beijing Gift" Friendship Hotel store will soon open, featuring nearly a thousand products related to technology, local culture, and Olympic themes, expanding the brand's retail presence to 25 stores [3]