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大模型+搜索,百度AI要讲新故事
Bei Jing Shang Bao·2025-07-02 12:32

Core Viewpoint - Baidu Search has undergone its largest revision in a decade, transforming its traditional search box into a smart box that supports over a thousand characters of text input and integrates AI writing and image generation tools, shifting from merely connecting information to solving problems [2][4]. Group 1: Product Features - The new smart box allows users to input long texts and upload files, significantly enhancing understanding capabilities and integrating AI writing and image generation functions [4]. - Users can now receive direct answers to complex queries, such as identifying a movie based on a vague description, showcasing the improved categorization and organization of search results [4]. - The upgraded AI assistant now includes video calling and supports multimodal input and multimedia output, allowing for the generation of videos from simple text prompts [4][5]. Group 2: Technological Integration - Baidu has integrated its self-developed video generation model, MuseSteamer, which supports the creation of high-quality videos from images, breaking traditional content generation processes [5]. - The MuseSteamer model family includes various versions, with the Turbo version already available for free public testing, while others will be released in August [5]. - Baidu's search platform has incorporated over 18,000 MCPs (Model Context Protocols), enhancing its ability to utilize large models effectively [4]. Group 3: Market Position and Strategy - Baidu's efforts in AI search are timely, as the company has been developing interactive search products since early 2023, indicating a proactive approach to market changes [5]. - The design and functionality of the new product reflect various considerations, including commercialization and business collaboration, highlighting Baidu's strategic focus in the competitive landscape [5].