2025深圳消费帮扶产品营销文创设计大赛启动

Group 1 - The "2025 Shenzhen Consumption Assistance Product Marketing and Cultural Design Competition" aims to enhance the market competitiveness of assistance products through cultural design, with the theme "Design Empowering Rural Areas, Consumption Illuminating Life" [1] - The competition addresses the market pain points of high-quality but weakly branded agricultural products from assistance areas, collaborating with top design forces and professional institutions to encourage low-carbon packaging design and overall branding solutions [1] - A "One County, One Product" strategy will be implemented, involving a think tank of marketing, branding, design, and retail experts to provide on-site guidance and promotional activities [1] Group 2 - The competition collaborates with companies like China Resources Vanguard, Tianhong, and Shenzhen Agricultural Investment to facilitate a complete "design-production-sales" process for assistance agricultural products [2] - A partnership with the "Peregrine Award," a core award of Shenzhen's "Design City," allows winning designs to qualify for the award and participate in related exhibitions and industry matchmaking events [2] Group 3 - A strategic cooperation agreement was signed among Shenzhen Media Group, major retail companies, and various industry associations to create a comprehensive ecosystem for assistance products covering procurement, exhibition, logistics, and online promotion [4] - The "Hometown Flavor Experience Center" was inaugurated in the core business district of Dongmen, providing a stable sales channel for high-quality agricultural products and promoting regional development and rural industry revitalization [4] - The center aims to explore new consumption models that integrate experience, cultural tourism, and public welfare, revitalizing the Dongmen business district [4]