Bei Jing Shang Bao·2025-07-02 15:13Core Viewpoint - The automotive sector in China is experiencing significant changes, with new players like Leap Motor and Xiaomi gaining market share, while traditional automakers face challenges in maintaining their positions [2][3][4]. Group 1: Market Dynamics - Leap Motor has emerged as the sales champion in the first half of the year, delivering 221,700 vehicles, surpassing Li Auto [3][6]. - Li Auto's sales reached over 200,000 units in the first half, but only achieved 32% of its annual sales target [6][7]. - Xiaopeng Motors reported a 279% year-on-year growth, with sales of 197,000 units, achieving 52% of its annual target [3][7]. Group 2: New Entrants and Competition - Xiaomi Motors has sold over 150,000 vehicles in the first half of the year, exceeding its total sales from the previous year [4][9]. - Deep Blue Automotive, a subsidiary of Changan, entered the top six new car sales rankings with 143,000 units sold in the first half [4][12]. - The competition among new energy vehicle manufacturers is intensifying, with brands like AITO and Zeekr also showing significant growth [12][13]. Group 3: Strategic Adjustments - Li Auto is restructuring its organization to enhance resource allocation and management for better product development and marketing [6][7]. - Leap Motor is accelerating its product launches and expanding its sales network, with the opening of its 1,500th center in Hong Kong [6][8]. - NIO is focusing on a multi-brand strategy to stabilize its market position, with plans to launch new models in the second half of the year [8][9].