Amazon is shutting down its Freevee app in August

Core Insights - Amazon is shutting down its standalone Freevee app in August, directing users to access Freevee content on Prime Video instead [1][2] - The integration of Freevee content into Prime Video is part of Amazon's strategy to simplify its streaming services and consolidate offerings on a single platform [5] Group 1: Service Transition - The Freevee app will remain accessible until August 2025, allowing users to watch Free Originals and a library of movies and shows for free on Prime Video without a subscription [2][3] - Amazon previously announced in November 2024 its decision to phase out Freevee branding while ensuring no change to the content available for Prime members [3] Group 2: Historical Context - Freevee, launched in 2019 and initially named "IMDb TV," was rebranded in 2022 and is available in the U.S., U.K., Germany, and Austria [6] - Popular original series on Freevee include "Jury Duty," "Bosch: Legacy," and "Neighbours," which will now be accessible under the "Watch for Free" section on Prime Video [6] Group 3: Industry Trends - A recent Nielsen report indicated that streaming services surpassed cable and network television in total viewership in the U.S. for the first time in May, with free streaming services significantly contributing to this growth [8] - PlutoTV, Roku Channel, and Tubi collectively accounted for 5.7% of total TV viewing in May, highlighting the rising popularity of free streaming options [8]