Vital Farms Appoints Billy Cyr to Board of Directors

Core Insights - Vital Farms has appointed William B. (Billy) Cyr to its board of directors effective July 1, 2025, enhancing its leadership team with his extensive experience in the consumer packaged goods sector [1][2]. Group 1: Appointment Details - Cyr has over 40 years of experience in the consumer packaged goods industry, currently serving as CEO of Freshpet, Inc. since September 2016 [2]. - He has held significant positions at Sunny Delight Beverages Co. and Procter & Gamble, where he was Vice President and General Manager of the North American Juice Business and Global Nutritional Beverages [2]. - Cyr will serve on the board's audit committee, replacing Karl Khoury, who will transition to the nominating and governance committee [3]. Group 2: Company Background - Vital Farms is a Certified B Corporation that offers ethically produced foods and is the leading U.S. brand of pasture-raised eggs by retail dollar sales [4]. - The company started in 2007 on a single farm in Austin, Texas, and now collaborates with over 450 family farms, selling products in approximately 26,000 stores nationwide [4]. - Vital Farms emphasizes humane treatment of farm animals and sustainable farming practices, prioritizing long-term benefits for all stakeholders, including farmers, consumers, and the environment [4].