“家乡味道体验中心”全国首店在深开张 2025深圳消费帮扶产品营销文创设计大赛启动

Core Insights - The "Hometown Flavor Experience Center" has opened its first national store in Shenzhen, aiming to provide a stable sales channel for high-quality agricultural products from various regions [1] - The center will explore a new consumption model that integrates experience, cultural tourism, and public welfare, revitalizing the Dongmen business district [1] - A design competition themed "Design Empowering Rural Areas, Consumption Illuminating Life" has been launched to enhance the market competitiveness of rural products through innovative design [1] Group 1 - The "Hometown Flavor Experience Center" is located in the core business district of Dongmen, Shenzhen, and will serve as a showcase for quality agricultural products [1] - The design competition will involve top domestic design talents and professional institutions, focusing on low-carbon circular packaging design to enhance the value of rural products [1] - The competition's outstanding works will have the opportunity to participate in the "Peregrine Award" and be showcased during the Shenzhen Design Week [1] Group 2 - A strategic cooperation agreement was signed among major retail enterprises and platforms, aiming to create an efficient collaborative ecosystem for agricultural product support [2] - The agreement includes entities like Shenzhen Media Group, China Resources, and Douyin, focusing on the entire supply chain from production to consumer [2] - During the event, a promotional meeting for Shantou's specialty lychee resulted in three annual purchase agreements totaling 1,800 tons [2]