车圈刮起“电动与运动”风

Core Insights - MG brand is set to launch 13 new energy products over the next two years, covering three types of new energy forms and four body styles [2][3] - The brand is fully committed to new energy, integrating its 101-year heritage with new energy technologies [2][5] - A significant management restructuring is underway to target younger consumers, with key personnel changes already implemented [3][5] Product Strategy - The upcoming product lineup includes pure electric, plug-in hybrid, and range-extended vehicles, with a focus on sedans, SUVs, sports cars, and shooting brakes [2] - The MG5 2026 model is priced starting at 59,900 yuan, aimed at attracting younger buyers [3] - The MG Cyberster 2026 model, a spiritual successor to the classic MGB, is priced between 319,800 and 359,800 yuan, setting new standards for electric sports cars [4] Technological Advancements - MG is investing in smart technology, collaborating with OPPO to enhance in-car connectivity and user experience [4] - The new MG4 model will feature advanced connectivity capabilities, including voice control and seamless integration with mobile devices [4] - The partnership with OPPO extends beyond technology to include joint marketing efforts and a new retail strategy [4]