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“以旧换新”让消费升级与产业转型同频
Ren Min Wang·2025-07-03 01:41

Core Viewpoint - The "old-for-new" policy is significantly stimulating consumer spending and promoting the upgrade of products across various sectors, including electric vehicles and home appliances, contributing to a sales boost of over 1.1 trillion yuan by the end of May [2]. Group 1: Consumer Behavior and Trends - Younger generations are increasingly opting for new products, such as electric vehicles and smart home appliances, reflecting a shift in consumer values towards convenience and modernity [1][3]. - The traditional mindset of valuing old appliances is being challenged, as safety concerns and technological advancements drive consumers to replace outdated products [1]. Group 2: Policy and Economic Impact - Nationwide "old-for-new" initiatives are providing substantial cash subsidies for trading in old vehicles and appliances, thereby enhancing consumer purchasing power and market vitality [2]. - The implementation of these policies has led to a remarkable increase in sales, with the total sales amounting to over 1.1 trillion yuan, indicating a successful economic stimulus [2]. Group 3: Sustainability and Recycling - The "old-for-new" programs are not only promoting new purchases but also facilitating efficient recycling processes, where old appliances are collected, dismantled, and transformed into reusable materials [2]. - Digitalization is enhancing the efficiency of recycling and reuse, ensuring traceability and control throughout the entire process from sales to recycling [2].