昆山市千灯镇：政企协同助力企业提升国际竞争力

Core Viewpoint - A transformation is taking place in Qian Deng Town, Kunshan, aimed at enhancing the international competitiveness of enterprises through policy support and resource alignment, particularly focusing on global market expansion [1] Company Overview - Benrui Home Furnishing Co., Ltd. is a key cross-border e-commerce enterprise cultivated in Qian Deng Town, specializing in high-end customized furniture design, production, and sales [4][5] - The company aims to provide personalized, high-quality, and environmentally friendly home solutions to global customers, with a specific focus on the mid-to-high-end market in Australia [5][8] Market Positioning - Benrui Home Furnishing has established a strong presence in overseas high-end markets, particularly in Australia and New Zealand, and is expanding into other European markets such as Italy and Germany [8] - The company emphasizes meeting personalized customer needs, particularly in high-end custom series targeting overseas villas and townhouses [8] Production and Quality Control - The company uses high-quality materials that meet national and international environmental standards, including E0-grade environmentally friendly boards and imported hardware [8] - Advanced German production equipment and strict quality control systems are implemented to ensure that products meet the highest international quality standards [8] Government Support and Collaboration - The local government in Qian Deng Town provides tailored support for enterprises, facilitating their international expansion through various initiatives [9][10] - The government actively assists in building business trade systems and connecting enterprises with domestic and international trade events, enhancing their market outreach [10] - Future plans include increasing support for Benrui Home Furnishing to accelerate its transition towards smart manufacturing and green development [10]