“婚姻登记+旅行”消费IP花样上新 新需求、新业态释放“甜蜜经济”新引擎

Core Viewpoint - The implementation of nationwide marriage registration in China by May 2025 has significantly increased the freedom of choice for couples, leading to a rise in destination weddings and the development of a "sweet economy" in various regions [1][4]. Group 1: Nationwide Marriage Registration - The transition from provincial to nationwide marriage registration allows couples to choose their registration location freely, enhancing the appeal of unique marriage registration sites [1][4]. - Since the implementation of nationwide registration, the number of couples registering in Qingdao has increased by over 60% compared to 2024, with a more than doubling of registrations from non-local residents [4][10]. Group 2: Integration of Tourism and Marriage Registration - Qingdao has developed a series of romantic tourism routes and integrated wedding services, combining scenic spots, hotels, and photography services to cater to the dual needs of tourism and marriage registration [8][25]. - The establishment of a high-altitude marriage registration point in Qingdao allows couples to complete their registration quickly, enhancing the tourist experience [6]. Group 3: Local Economic Impact - In Beijing, the marriage registration center's location in a traditional hutong has attracted many couples, boosting local businesses such as photography and cafes [10][14]. - The increase in marriage registrations has led to the opening of 30 to 40 new or transformed wedding-related businesses in the vicinity of the registration center in Beijing [15]. - In Nanchang, the relocation of a marriage registration point to a park has turned it into a popular site, benefiting local wedding industry businesses [16][22]. Group 4: Customized Wedding Services - Various marriage registration points are offering diverse styles of certificate issuance halls to meet the demand for personalized experiences among young couples [19]. - Local authorities are leveraging technology to connect couples with a range of wedding services, from photography to venue selection, enhancing the overall wedding planning experience [25][26].