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Core Viewpoint - The event organized by Industrial Bank's Chongqing branch aims to enhance fraud prevention awareness among the elderly through creative video content, thereby contributing to the "financial + elderly care" ecosystem [1][10]. Group 1: Event Overview - The "Ten Thousand Hearts, Silver Age Anti-Fraud" video competition was successfully held on July 2, with participation from various local organizations [1]. - The competition attracted 216 elderly participants who created 26 video works focusing on common financial fraud scenarios faced by seniors [1]. - The winning video, "Marriage Scam," was recognized for its excellent production and significant warning message [1][3]. Group 2: Community Engagement and Education - The Chongqing branch of Industrial Bank has established a "Red Gold Yu" financial brand, actively participating in community financial education and fraud prevention initiatives [4]. - Financial grid stations have been set up to provide regular financial knowledge and policy education to the community, focusing on preventing financial fraud targeting the elderly [4][8]. - The competition's videos reached 423,700 consumers through various online channels, effectively spreading anti-fraud messages [4]. Group 3: Elderly Financial Services - In 2024, Industrial Bank plans to establish its first elderly financial demonstration bank in Chongqing, creating a comprehensive "An Yu +" elderly financial service system [7]. - The bank will operate 60 elderly financial service centers, providing tailored services such as financial consulting and fraud prevention education [7][8]. - The initiative has attracted over 10,000 members and added more than 30,000 elderly customers, demonstrating a successful model for sustainable growth in elderly financial services [8]. Group 4: Future Directions - The Chongqing branch aims to continue enhancing its "Red Gold Yu" brand and expand its anti-fraud efforts, focusing on providing quality services that integrate financial support with community welfare [10]. - The bank emphasizes a commitment to building a robust fraud prevention network in collaboration with various social entities [10].