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中国高端市场不再“崇洋”!蔚来李斌:以前做车能卖20万就感觉突破天花板,现在ET9能卖80万【附新能源汽车行业市场分析】
Qian Zhan Wang·2025-07-03 03:42

Core Insights - The conversation between NIO's CEO Li Bin and renowned financial writer Wu Xiaobo highlights the significant changes in the Chinese automotive market over the past decade, particularly in the acceptance of high-end domestic brands like the NIO ET9 [1][3] Group 1: NIO ET9 and Technological Advancements - The NIO ET9 is positioned as a high-end vehicle, priced at 808,000 to 818,000 yuan, reflecting a shift in consumer willingness to pay for domestic brands [1] - The ET9 features the world's first automotive-grade 5nm intelligent driving chip, with NIO achieving mass production three months ahead of international competitor NVIDIA [3] - Chinese companies have transitioned from "catching up" to "keeping pace" and even "leading" in high-end chip, battery technology, and intelligent driving systems [3] Group 2: Growth of China's New Energy Vehicle (NEV) Market - Since 2014, policies such as tax exemptions and subsidies have significantly boosted market demand for NEVs, leading to a rapid increase in production and sales [5] - In 2023, China's NEV production reached 9.587 million units, marking a year-on-year growth of 35.8% [5] - From 2012 to 2023, NEV sales in China surged from 12,800 units to 9.495 million units, demonstrating exponential growth [6] Group 3: Market Dynamics and Future Outlook - The market penetration of NEVs has reached a level comparable to traditional gasoline vehicles, indicating a maturing phase in the automotive industry [9] - The overall Chinese automotive market is entering a relatively stable development stage after several years of rapid growth [9]