Group 1 - The core event of the Liangshan Yi Torch Festival is set for July 18, 2024, with a significant increase in tourism and revenue during the festival period, indicating its growing popularity [1][2] - The festival has evolved into a long-term cultural tourism IP, transforming from a single event into a month-long celebration that engages the entire community [2] - The festival is rooted in the Yi people's ancient worship of fire and serves as a platform for cultural exchange and celebration of harvest and happiness [2][3] Group 2 - The "China Lang·Mountain Sound" concert during the Torch Festival aims to strengthen the emotional connection between the Langjiu brand and local culture, enhancing brand visibility [3][4] - Langjiu's marketing strategy focuses on "localization," "lifestyle," and "daily integration," aiming to embed the brand into consumers' everyday lives [4][5] - The brand's approach reflects a shift from traditional high-end marketing to a more inclusive strategy that resonates with local customs and collective emotions [5]
火把节中的演唱会！8月9日，郎酒要给凉山节日再添“一把火”
2 1 Shi Ji Jing Ji Bao Dao·2025-07-03 04:03