果香引路 水果美食节激活乡村消费新场景

Core Insights - The event "Xiaxiangqu - Mindizhang'an" focused on promoting agricultural, cultural, and tourism integration through a summer fruit festival, attracting visitors to rural areas and stimulating local consumption [1][4]. Group 1: Event Overview - The event featured seasonal fruits like lychee and dragon fruit, creating a vibrant atmosphere that encouraged community engagement and exploration of rural consumption [1]. - A "Harvest Market" with 30 stalls showcased local agricultural products, drawing significant interest from attendees [1]. Group 2: Activities and Engagement - Interactive areas included games for children and parents, such as "Fruit Catching" and "Watermelon Ring Toss," enhancing family participation and enjoyment [2]. - A creative fruit banquet highlighted local dishes, integrating regional flavors and culinary experiences, which resonated well with visitors [2]. Group 3: Economic Impact - The event generated nearly 100,000 yuan in income for local villagers and the community in a single day, with over 500 attendees participating in various activities [4]. - The introduction of six premium agricultural tourism routes aims to connect urban populations with rural experiences, promoting sustainable economic growth in the area [4].