珍宝岛药业精准把握集采机遇期，铺就业绩高增长通路

Core Viewpoint - The article highlights the significant market opportunities for Zhenbaodao Pharmaceutical as it leads a marketing campaign during the critical phase of Traditional Chinese Medicine (TCM) procurement, aiming for substantial growth by 2025 through strategic initiatives and enhanced market coverage [1][2]. Group 1: Market Strategy - Zhenbaodao Pharmaceutical has initiated a "100-day battle" marketing campaign to capitalize on the implementation of national TCM procurement policies, with 28 provinces already executing related documents [2]. - The company has launched the "Thousand County Project" to enhance terminal development, focusing on comprehensive recruitment, systematic assessment, and deep market penetration [2]. - The marketing strategy emphasizes a proactive approach with a focus on ensuring effective implementation of targets and providing robust support for the campaign [2]. Group 2: Product Recognition and Market Growth - The company's core products have gained widespread recognition among medical professionals and patients, creating a positive feedback loop that drives market growth [3]. - Key products such as Blood Setong Injection and Xue Shuan Tong Capsules have achieved significant clinical recognition and accessibility, transitioning from high-end hospital specialties to standard offerings in grassroots medical settings [3]. - The price reductions of core products post-procurement are expected to benefit a broader patient base, significantly increasing their coverage in county-level medical facilities [3]. Group 3: Marketing Assurance Mechanism - Zhenbaodao Pharmaceutical's marketing performance for 2025 is backed by a dual assurance mechanism of "policy baseline + grassroots increment," ensuring strong revenue growth [4]. - The procurement rules provide a locked-in share for public hospitals, securing the company's revenue targets for 2025 [4]. - The combination of the "Thousand County Project" and the "100-day battle" is designed to rapidly enhance market penetration and overcome terminal barriers, positioning the company for significant market share redistribution [4].