广东文旅海外推广中心在巴黎启用

Core Points - The Guangdong Cultural and Tourism Overseas Promotion Center was inaugurated in Paris, aiming to enhance cultural and tourism exchanges between Guangdong and France, as well as Europe [1] - The center will promote Guangdong's cultural essence and expand the inbound tourism market by telling compelling "Guangdong stories" to the world [1] - A personal exhibition of Guangdong embroidery by Wang Xinyuan was held alongside the inauguration, showcasing the unique cultural depth of Guangdong [1] Summary by Sections Inauguration and Objectives - The center is a collaboration between the provincial cultural and tourism department and the provincial tourism holding group [1] - It aims to deepen cultural and tourism cooperation and expand the inbound tourism market [1] Event Highlights - The inauguration attracted representatives from Chinese and French government departments, key cultural and tourism institutions, business associations, and mainstream media [1] - The event featured an exhibition of six representative works by Wang Xinyuan, a master of Guangdong embroidery, blending traditional techniques with modern aesthetics [1] Digital and Collaborative Initiatives - The center's official website, "Cloud Guangdong," was launched to provide information, experiences, and interaction for the French public and tourism industry [1] - A strategic cooperation agreement was signed with the French travel agency Euro-Asia, focusing on product development, digital marketing, and high-end business travel [2] - The center plans to conduct various activities, including themed promotions and training for French tourism professionals, to immerse the European public in Guangdong's charm [2]