Workflow
京东分享黄金投资新动向!90后占超50%!社交化投资成新趋势
Bei Jing Shang Bao·2025-07-03 08:29

Group 1 - The core viewpoint of the articles highlights the increasing recognition of gold as a valuable investment, attracting a new generation of investors, particularly those born after 1995 [1][2] - The data from JD Finance indicates that investors from the post-90s generation now account for over 50% of gold investors, with Generation Z emerging as a key demographic in gold investment [1] - Investment characteristics of this demographic show a preference for "light entry and flexible operation," with over 60% of transactions involving accumulation gold products, primarily occurring during evening hours [1] Group 2 - JD Finance has established a comprehensive gold trading platform that includes physical gold, accumulation gold, gold ETFs, and gold recycling, emphasizing gold as an important asset allocation dimension [2] - The company plans to upgrade its platform in three main areas: enhancing investor education, improving the product system by collaborating with banks and fund companies, and refining professional service systems for gold investment [2] - The geographical distribution of gold consumption shows Guangdong, Jiangsu, and Zhejiang as the top three regions, with cultural factors influencing their positions [1]