Sou Hu Cai Jing·2025-07-03 08:35Group 1 - Xiaomi has become a significant topic of discussion among major home appliance manufacturers due to its innovative approach in the industry, focusing on a "explosive product" strategy rather than traditional manufacturing and capital investment [2][11] - Major players like Haier and Midea are closely monitoring Xiaomi's developments, indicating a shift in market dynamics since Xiaomi's entry into the home appliance sector [3][4][11] - Xiaomi's gross margin for IoT and lifestyle products has shown a steady increase, rising from 0.4% in 2015 to 20.26% in 2024, indicating a significant improvement in profitability [13][15][18] Group 2 - Xiaomi's entry into the home appliance market has been marked by a focus on a limited number of high-quality products, with its SKU count in air conditioning being only one-tenth of traditional manufacturers [27][29] - The company has leveraged its fan base and low customer acquisition costs to drive sales, with a high repurchase rate among its users [24][23] - Xiaomi's research and development expense ratio reached 6.57% in 2024, higher than that of Haier and Midea, reflecting its commitment to innovation despite being a newer player in the market [32][34] Group 3 - The competitive landscape has shifted, with Xiaomi's strategies prompting established companies to adapt, as seen in Midea's extensive research on Xiaomi's business model [4][26] - Xiaomi's approach is not solely based on low pricing; instead, it emphasizes product efficiency and cost-sharing through high sales volumes, which allows for reduced marginal costs [30][35] - The company has successfully differentiated its products in the market, avoiding direct competition with leading brands by positioning itself in a different price segment [39][26]