IPO考场答卷：老乡鸡以品质、安全、数字化实现规模扩张

Core Viewpoint - The company, Lao Xiang Ji, is preparing for its IPO in Hong Kong, marking a significant milestone in its journey towards capital market entry, following a successful transition from the listing material review phase to investor communication [1] Group 1: Food Safety and Quality Control - Food safety is a top priority for Lao Xiang Ji, which actively engages in traceability and self-inspection to ensure strict adherence to food safety standards [3] - The company has established a rigorous standard system for ingredient management, ensuring quality control from the source and carefully selecting suppliers for external ingredients [3] - A comprehensive and frequent management system for quality control has been implemented, with detailed operational norms and strict supervision at every stage, from cold chain transportation to store output [3] Group 2: Digital Innovation and Operational Efficiency - Lao Xiang Ji is embracing technological transformation by building a comprehensive digital operation management system, collaborating with Tencent Smart Retail and DingTalk to enhance store operations and project management [5] - The company has achieved synergistic growth in scale and efficiency, with the number of stores surpassing 1,500, while continuously adjusting product structures and marketing strategies to enhance consumer experience [5] Group 3: Growth and Market Positioning - The IPO journey of Lao Xiang Ji reflects its long-term commitment to innovation and excellence in the restaurant industry, showcasing strong operational foundations and a dedication to its brand philosophy of "clean, healthy, rich, and friendly" [7] - In a competitive landscape for Chinese fast food, Lao Xiang Ji is well-positioned to successfully navigate market challenges and capitalize on opportunities in the capital market [7]