九号公司CEO王野:平衡车始终没达到理想的规模效应,面临法规困境和用户教育问题

Core Viewpoint - The CEO of Ninebot, Wang Ye, highlighted that the balance scooter has not achieved the desired scale effect due to regulatory challenges and user education issues [1] Regulatory Challenges - The increase in balance scooter numbers has created enforcement difficulties for traffic police, as it is unclear whether they should be classified as vehicles [1] - Global traffic regulations require vehicles to have a physical braking system, but the balance scooter operates on a gyroscope and inverted pendulum principle, making it impossible to install a physical brake without losing balance [1] User Education Issues - Many users are unaware of the safety boundaries of balance scooters, leading to accidents caused by improper operation rather than product defects [1] - An example was given where a user might not blame a bicycle for a fall but would likely hold the balance scooter company responsible for a similar incident [1] Business Viability - The CEO acknowledged that balance scooters are not currently a good business due to the need for societal understanding of their operational boundaries [1] - The company believes that while technical, industrial, sales, and channel issues can be resolved, the challenge of educating the public on the product's usage limits is beyond their control [1]