多个券商APP首页入口超20个，分层供给能力显不足丨测评

Core Insights - The evaluation of 23 brokerage apps revealed that user experience is primarily influenced by the balance between accessibility and content richness [1][3] - The report emphasizes that enhancing user experience is not merely about expanding content or simplifying access, but about providing valuable professional information at the right time and cognitive load [3] User Experience Evaluation - The evaluation focused on two dimensions: accessibility difficulty and content richness [1] - 16 out of 23 apps have over 20 content access points, indicating a wide range of content layout [4] - Apps like Huatai Securities and CITIC Securities have more than 10 fixed access points on their homepages, enhancing user accessibility [4] Content Richness - The evaluation found that while real-time news is the most prevalent content type, there is a scarcity of in-depth research content [9][10] - Apps such as Everbright Securities and CICC demonstrate a well-rounded content matrix, offering diverse information types [9] - Some apps, like Ping An Securities, show a lack of depth in content offerings, primarily focusing on news with limited video and educational content [9] User Demographics and Needs - The user base of brokerage apps includes both novice and experienced investors, necessitating a range of content from basic news to comprehensive reports [10] - There is a need for a "layered supply" of content to help users quickly identify high-signal information, which is currently a gap in most brokerage apps [10]