柳立子：体育带动消费需要奇思妙想和长期主义丨十五运大家谈

Core Viewpoint - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, presents an opportunity for Guangzhou to enhance its urban identity and economic development through sports events and cultural integration [1][7]. Group 1: Urban Development and Sports Events - Guangzhou's urban development has been significantly shaped by hosting major sports events, with the 6th National Games laying the groundwork for the Tianhe District and the new urban axis [4][6]. - The hosting of the 15th National Games is expected to further enhance Guangzhou's urban planning and industrial growth, continuing the trend established by previous events [4][5]. Group 2: Cultural Integration and Economic Opportunities - The integration of sports culture with the city's spirit is crucial for Guangzhou, as the local lifestyle and economic conditions support a strong sports culture [6][7]. - The 15th National Games provides a platform for Guangzhou to transition from "sports-driven urban development" to a more holistic "cultural and sports-driven urban development" [7][9]. Group 3: Tourism and Consumption - The event is anticipated to generate significant spectator traffic, which can be converted into sustained tourism and consumption, emphasizing the need for a synergistic approach between sports, culture, and commerce [9][10]. - Successful examples from other regions, such as the "Su Super" city football league, illustrate the potential for linking sports events with local tourism and cultural experiences to boost economic activity [10]. Group 4: Regional Collaboration and Policy Challenges - The collaboration among Guangdong, Hong Kong, and Macau can enhance the cultural and sports industry, but existing regulatory barriers need to be addressed to facilitate smoother operations and interactions [11][12]. - Allowing Hong Kong and Macau enterprises to participate more easily in Guangdong's sports and cultural projects could significantly enhance the competitive edge of the Greater Bay Area's cultural and sports industries [12].